Pushnom Terms of Use and Service Agreement

Last updated: 3 August 2026
Effective date: 4 August 2026

1. Parties and scope

These Terms of Use and Service Agreement (the "Agreement") are entered into between PUSHNOM LTD ("Pushnom", the "Company" or the "Service Provider"), incorporated in England and Wales, and the natural or legal person who uses the Pushnom website, application, APIs, integrations and related services (the "User").

Company details:

Trading name: PUSHNOM LTD
Company type: Private limited company
Companies House company number: 16324594
Registered office: 71–75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ
Support email: [email protected]

Pushnom is an online software service (the "Service") offering features such as AI-assisted SEO, GEO and AEO analysis, website crawling, technical and content recommendations, keyword and rank tracking, competitor analysis, content generation, content publishing, reporting, API services and integration with third-party platforms. The features offered may vary depending on the User's selected plan, country, language, technical infrastructure and the current version of the Service.

Creating an account, making a payment, approving an offer or order form, starting a free trial or continuing to use the Service means that the User accepts this Agreement. The person acting on behalf of the User represents that they are authorised to bind the User to this Agreement.

2. Definitions

In this Agreement:

Account: the user profile created by the User to access the Service,
Subscription: the paid usage model under which the Service is offered in monthly or annual periods,
Plan: the service package with defined features, usage limits, number of users/sites and price,
User Content: the text, visuals, data, domain names, keywords, instructions and other content that the User uploads to, connects with, transmits to or has processed through the Service,
AI Output: recommendations, analyses, text, image descriptions, code, reports or other outputs generated using artificial intelligence systems,
Integration: connections established with Google Analytics, Google Search Console, content management systems, e-commerce platforms, social networks, APIs and other third-party services,
Consumer: a natural or legal person acting for purposes that are not commercial or professional,

respectively.

3. Eligibility and account creation

To use the Service, the User must have legal capacity and be at least 18 years old. A person opening an account or acting on behalf of a legal entity accepts that they hold the necessary powers of representation and authority.

The User must provide accurate, current and complete information during registration and update it when it changes. Accounts may not be created with false, misleading or third-party information.

The User is responsible for the confidentiality of account details and passwords, for transactions carried out through their account, and for use by the team members they authorise. Any suspicion of unauthorised use must be reported immediately to [email protected]. The Company may request additional verification or temporarily restrict access where there is a security risk.

4. Free trial and beta features

The Company may offer a free trial with a limited period or usage quota. The scope, duration, quota and conversion terms of the free trial are stated on the registration screen. Unless expressly stated otherwise, a paid subscription does not start automatically at the end of a free trial; campaigns in which the User has separately consented to automatic conversion by entering payment details are reserved.

Features offered as "beta", "preview", "experimental" or similar are under development; they may contain errors, be interrupted, changed or discontinued. Such features should not be relied upon on their own in critical business processes.

5. Plans, fees and taxes

Current plans, features, quotas and fees are shown on the purchase screen or in the offer provided to the User. Unless stated otherwise, applicable taxes are not included in the listed prices. The User is responsible for any taxes, duties, levies and similar financial obligations that may apply to them.

The Company may change plans and prices with prospective effect. A price change for an existing paid subscription is notified to the User on a durable medium before it takes effect. The Consumer's mandatory statutory rights are reserved. If the User does not accept the new price, they may cancel the subscription so that it does not renew before the change takes effect.

Campaigns and discounts are limited to the stated period and conditions. Unless expressly stated otherwise, the renewal fee may be calculated on the current non-discounted price; this is shown to the User before purchase.

6. Payment, billing and automatic renewal

Paid subscriptions are charged in advance in monthly or annual periods. By purchasing an auto-renewing plan, the User consents to the subscription renewing for the same period at the end of the relevant subscription period unless cancelled, and to the applicable fee being charged to the registered payment method on the renewal date.

The renewal date, amount and payment frequency are shown on the purchase screen and in the account area. The User may cancel the subscription from account settings or via [email protected] before the renewal date. Unless legislation or the offer terms provide otherwise, cancellation does not affect access until the end of the current paid period and stops the next renewal.

If payment cannot be collected, the Company may retry the payment, ask the User to update payment details and, after reasonable notice, suspend paid features. Only to the extent permitted by law may late interest or collection costs be applied to overdue amounts.

Invoices are issued electronically based on the information provided by the User. The User is responsible for the accuracy of invoicing details.

7. Services obtained via offer and manual payment

Any special offer, order form or additional protocol provided by the sales team forms an integral part of this Agreement in respect of price, scope, term, number of users/sites, payment schedule, service level and special conditions. Where there is a conflict between a special offer and this Agreement, the terms of the special offer prevail solely in respect of the conflicting matter.

For bank transfer, wire transfer or other manual payment methods, the Service is activated once the payment reaches the Company's account or the condition set out in the offer is met. At the end of the validity period stated in offers, the Company may update prices and conditions.

8. Withdrawal, cancellation, termination and refunds

8.1. Consumer Users

The rights of Consumer Users under applicable consumer law, including in the United Kingdom the Consumer Rights Act 2015, the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 and applicable subscription legislation, regarding pre-contractual information, withdrawal, cancellation, service quality and refunds, are reserved. Where the Company provides the Service to a consumer in another country, the mandatory consumer protections that cannot be excluded by contract in the country of the consumer's habitual residence are also reserved.

The Consumer may exercise their right of withdrawal within the applicable statutory withdrawal period through an explicit statement via account settings or [email protected]. If it is claimed that an exception to the right of withdrawal applies, the relevant exception and, where the service starts before the withdrawal period expires, the Consumer's request/consent are obtained separately and explicitly before purchase. This Agreement alone may not be construed as an advance waiver of the Consumer's statutory right of withdrawal.

Termination of a fixed-term subscription by the Consumer and the finalisation of the termination request are carried out in accordance with applicable mandatory legislation. The Consumer may not be required to use a termination method more burdensome than the method by which the contract was concluded.

8.2. Business Users

For Users acting for commercial or professional purposes, unless stated otherwise in a special offer or on the purchase screen, no partial refund is made for the unused period once the current subscription period has started. Where the Service cannot be used due to a material defect attributable to the Company that is not remedied within a reasonable time, the User's rights under applicable law are reserved.

8.3. Refund method

Where a right to a refund arises, unless a shorter period is prescribed by law, the amount is refunded within 14 days and, as a rule, using the same method as the original payment. Delays arising from the processing times of banks and payment institutions are outside the Company's control.

9. Usage quotas and fair use

Plans may include quotas for crawled pages, projects, domains, users, keywords, reports, AI generations, API calls, storage or other resources. Current limits are shown on the purchase screen, in the offer or in the account panel.

If quotas are exceeded, a feature may temporarily pause, additional usage may be required to be purchased, or an upgrade may be made with the User's consent. Options that incur additional charges are not activated automatically without the express consent of a Consumer User.

Using the Service in an unusually intensive manner that would degrade the service quality of other users or harm the infrastructure is contrary to the fair-use principle. The Company may technically limit usage, giving prior notice where possible.

10. Integrations and access permissions

When connecting a website, account, data source or third-party service to Pushnom, the User represents that they hold the necessary rights and authority over them. The User may only connect systems that they own or are authorised to manage.

Within the scope of the authorisation granted by the User, Pushnom may read, analyse and report data from connected systems and, depending on the features the User activates, may create, modify or publish content, metadata, configuration or similar elements. Enabling the automatic publishing or automatic-fix feature is a limited technical instruction and authorisation for the stated operations to be carried out on the User's behalf.

Before enabling automatic operations, the User should review their scope and use backup, versioning and approval workflows on critical systems. The User may end future access by removing the integration or revoking the permission from the relevant third-party panel. Revoking permission does not automatically reverse data that has already been lawfully processed or completed operations.

Discontinuation of third-party services, API changes, access restrictions, account suspensions or changes to terms may affect Pushnom features. The Company does not guarantee the uninterrupted operation of third-party services outside its control.

11. AI outputs and the User's obligation to review

AI Outputs are generated by probabilistic systems and may contain inaccurate, incomplete, outdated, similar, inappropriate elements or elements that are risky with respect to third-party rights. Before publishing AI Outputs or using them in a business decision, the User is obliged to subject them to human review for accuracy, currency, originality, legal compliance, brand voice, copyright and other rights.

Pushnom does not guarantee that AI Outputs are entirely unique, error-free, fit for a particular purpose, free of third-party rights or accepted by any platform. In high-risk areas such as health, law, finance and security, AI Outputs may not be used as a substitute for expert advice.

The User is responsible for fulfilling the notification, transparency, record-keeping and human-oversight obligations applicable to the use of artificial intelligence in their sector.

12. SEO, GEO, AEO and performance results

Pushnom provides analysis, automation and optimisation tools; it does not guarantee any particular search ranking, traffic, impressions, conversions, sales, revenue, indexing time or inclusion in artificial-intelligence answers. The algorithms, policies and ranking criteria of search engines and AI platforms are outside Pushnom's control and may change without notice.

Site infrastructure, industry competition, domain history, content quality, changes applied by the User, third-party interventions and algorithm updates may affect results. The predictions, scores, comparisons and recommendations in the Service are for informational purposes.

Unless a separate written and signed specific performance commitment is provided by the Company, the example results and customer experiences in promotional materials do not mean that the same result will be achieved for every User.

13. User Content and licence

The User retains their rights in User Content. For the purpose of providing the Service, ensuring its security, providing support and producing the output requested, the User grants the Company a worldwide licence, limited to the subscription term and to the extent required by that purpose, to host, reproduce, technically transform, analyse and transmit User Content to connected systems.

The User represents that they hold the necessary rights, permissions, notices and legal bases for the content they upload or request to be processed, and that the content does not violate the law, personality rights, intellectual property rights or third-party contracts.

User Content is not used to train general-purpose artificial-intelligence models unless the User separately and expressly opts in.

14. Prohibited uses

The User may not use the Service:

for unlawful, misleading, fraudulent, harmful activities or activities that infringe the rights of third parties;
for the purpose of malware, unauthorised access, security testing, data exfiltration or denial of service;
for spam, deceptive redirection, manipulation that violates search-engine policies or unlawful automation;
to transfer, without authorisation, special-category personal data, state secrets, payment-card data or high-risk data that the Service is not designed to process;
to reverse engineer, extract source code, circumvent protections, copy the system or obtain data in bulk to develop a competing product/model;
to circumvent quota and security controls, share the account with unauthorised persons or resell it.

The Company may investigate suspected violations; where there is a risk of serious security issues, illegality or harm to third parties, it may suspend access immediately, and for other violations with prior notice where possible.

15. Intellectual property rights

The Pushnom brand, software, interface, algorithms, database structure, design, documentation, report templates and all related intellectual and industrial property rights belong to the Company or its licensors. This Agreement does not transfer these rights to the User.

For the subscription term, the Company grants the User a limited, non-exclusive, non-transferable and non-sublicensable right to access the Service within the selected plan and to use the Service for their own internal or commercial activities.

The scope of rights in AI Outputs is subject to applicable law and the applicable terms of the third-party model providers used. The templates, methods, software components and general know-how that the Company held before the Service continue to belong to the Company.

Suggestions and feedback provided by the User may be used free of charge to improve the Service, provided they contain no personal data or confidential information.

16. Personal data and privacy

The Company may act as a data controller within the meaning of the UK GDPR and the Data Protection Act 2018 in respect of the personal data it processes for account management, billing, security, support, communication and its own service operations. These processing activities are explained in the Pushnom Privacy Policy and related privacy notices.

Where the User processes data relating to their own visitors, customers, employees or other relevant persons through Pushnom, the roles are determined according to the specific processing activity. Where the User is the controller and the Company is the processor acting on the User's instructions, the parties sign, where necessary, a separate Data Processing Agreement.

The User is responsible for providing the necessary notices for the personal data they transfer to Pushnom, ensuring a lawful basis for processing and transfer, applying data minimisation and managing data-subject requests. The Company takes appropriate technical and organisational security measures; however, the absolute security of data transmission over the internet cannot be guaranteed.

International data transfers, sub-processors, retention periods and data-subject application channels are explained in the Privacy Policy and, where applicable, in the Data Processing Agreement. For processing activities relating to data subjects in Türkiye, the relevant provisions of Law No. 6698 on the Protection of Personal Data are additionally observed to the extent required.

17. Confidentiality

The parties will use commercial, technical and financial information learned during the service relationship and understood to be confidential by its nature solely for the purpose of the Agreement and will not disclose it to unauthorised third parties. Information that has become public, was lawfully known before disclosure, was independently developed or is disclosed under a legal obligation is not covered by this clause.

Where there is a legal obligation to disclose, the other party is notified in advance unless legally prohibited. The confidentiality obligation applies for 5 years after the Agreement ends; for information that constitutes a trade secret, it applies for as long as that nature continues.

18. Service continuity, maintenance and changes

The Company provides the Service with reasonable care. Temporary interruptions may occur due to planned maintenance, security updates, infrastructure failures, third-party outages, internet problems or force majeure. Planned and significant interruptions are notified in advance where possible.

The Company may change Service features as required by security, legislation, technology or product development. If a change significantly reduces the essential purpose of a paid plan, the User is given reasonable notice and, where applicable, an option to terminate. The Consumer's mandatory rights are reserved.

A specific Service Level Commitment applies only if separately agreed in writing.

19. Suspension and termination of the Agreement

The User may end the subscription using the methods described in sections 6 and 8. The Company may suspend access or terminate the Agreement where:

the User materially breaches the Agreement and fails to remedy a curable breach within a reasonable period given,
the fee is not paid,
there is an urgent risk to the security of the Service or third parties,
there is unlawful use or a request from a competent authority.

Except in emergencies, prior notice is given to the User.

If the Company discontinues the Service entirely, reasonable prior notice is given to paying Users and the fee corresponding to the prepaid but unprovided period is refunded on a pro-rata basis, without prejudice to statutory rights.

When the Agreement ends, the User's right to access the Service ends. The User should export their data before termination. The Company deletes, anonymises or retains data in accordance with its legal retention obligations and the periods and procedures set out in the Privacy Policy.

20. Third-party claims and indemnity

A Business User is responsible, in proportion to its own fault and liability, for claims brought against the Company due to unlawful User Content, unauthorised integration, prohibited use or infringement of third-party rights. The Company notifies the User of the claim within a reasonable time and provides the cooperation necessary for the defence.

This clause is not applied in a way that limits the Consumer's statutory rights or imposes on the User a disproportionate liability independent of fault.

21. Limitations of liability

Limitations of liability do not apply in respect of a party's intent or gross negligence, personal injury, mandatory liabilities relating to the protection of personal data, and other cases in which liability cannot be limited by law.

For Business Users, and to the extent permitted by mandatory law, the Company is not liable for indirect damages, loss of profit or revenue, loss of reputation, loss of data, business interruption or damages arising from third-party platform changes. The Company's total liability under the Agreement is limited to the total amount actually paid by the User for the relevant Service in the last 12 months before the event giving rise to the damage.

The above limitations are not applied in consumer transactions in a way contrary to the Consumer Rights Act 2015 and other consumer legislation mandatorily applicable in the User's country; statutory consumer rights relating to services and digital content are reserved.

22. Force majeure

A party affected by an inability to perform an obligation due to natural disaster, epidemic, war, terrorism, civil unrest, strike, act of public authority, change of legislation, widespread energy or internet outage, cyberattack, cloud/infrastructure provider outage and similar events beyond the party's reasonable control is not held liable to the extent and for the duration of the event's effect. Debts that are already due for payment are not affected by this clause.

If the force majeure lasts more than 60 days and substantially prevents the Service, either party may terminate the Agreement by written notice.

23. Notices and electronic communication

Account, security, billing and contractual notices may be sent to the User's registered email address, the in-account notification area or other durable media accepted by legislation. The User must keep their contact details up to date.

Marketing and campaign electronic messages are sent within the framework of consent or an exception compliant with the UK GDPR, the Data Protection Act 2018, the Privacy and Electronic Communications Regulations 2003 and other legislation mandatorily applicable in the recipient's country. The User may change their marketing preferences at any time. Transactional notices that are mandatory for the operation of the Service are not considered marketing messages.

24. Changes to the Agreement

The Company may update this Agreement due to legislation, security, technology or Service changes. Material changes are notified to the User a reasonable time before they take effect. Changes are not applied retroactively.

For changes that require the Consumer's express consent or produce an adverse result for the Consumer, mandatory legislation applies. If the User does not accept a material change, they may end their subscription before the effective date. The last-updated date is shown on the current text and records of previous versions are retained in accordance with legislation.

25. Governing law and dispute resolution

This Agreement is governed by the laws of England and Wales.

A Consumer User may apply to the competent courts of England and Wales. Where the User is a consumer residing outside England and Wales, this clause does not remove the mandatory rights available to them in their country of habitual residence, including access to a competent court, alternative dispute resolution and other statutory rights. The mandatory rights of consumers residing in Türkiye, including application to the Consumer Arbitration Committee and Consumer Court to the extent applicable, are reserved.

The courts of England and Wales have exclusive jurisdiction over disputes with Business Users.

26. Miscellaneous

The Agreement, together with the purchase screen, the applicable offer/order form, the Privacy Policy, the Cookie Policy and any Data Processing Agreement, constitutes the entire agreement between the parties.

The invalidity of one provision does not affect the validity of the others. An invalid provision is applied through the valid provision closest to the parties' intent and to mandatory law.

The Company's failure to exercise a right does not mean a waiver of that right. The User may not transfer the Agreement or their account without the Company's prior written consent. The Company may transfer the Agreement in the context of a merger, division, business transfer or intra-group restructuring, provided it does not materially prejudice the User's rights and gives the necessary notice.

Headings are used for readability only. Singular expressions include the plural where required, and plural expressions include the singular.

27. Contact

For requests regarding the Agreement, subscription, cancellation, billing or technical support:

Email: [email protected]
Registered office: 71–75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ
Help centre: Help Center